Let’s get one thing straight: skin doesn’t care about gender. Whether you’re a man or a woman, your skin needs cleansing, hydration, and protection. But despite the booming beauty industry and growing awareness about personal care, skincare for men still comes with a heavy load of social stigma.
For years, skincare has been marketed as a "feminine" activity, leading many men to believe it’s something they shouldn’t be doing—or worse, something to feel embarrassed about. The result? Millions of men are missing out on the benefits of proper skincare, from clearer complexions to healthier ageing.
So, why is this outdated mindset still hanging around in 2024? And how do we bust the myth that skincare is “not for men”? Let’s break down the reasons behind the stigma, explore the rise of men’s skincare, and empower every guy to treat their skin like it deserves.
The Origins of the Stigma: Skincare and Masculinity
Historically, masculinity has been associated with being rough, rugged, and resilient, not gentle, nurturing, or self-caring. Marketing and media have long painted skincare routines as something reserved for women, reinforcing the idea that real men don’t need lotion.
This stereotype was further fuelled by:
- Minimal grooming culture: Soap, water, and a razor were once considered enough.
- Advertising bias: Beauty brands focused nearly all of their marketing efforts on women.
- Peer pressure: Many boys grew up in environments where skincare was ridiculed or mocked.
The result? Generations of men who were either uninformed or ashamed of practising self-care.
But Times Are Changing: The Rise of Skincare for Men
Thankfully, we’re witnessing a cultural shift. Men’s skincare is no longer taboo—it’s trending. And it’s about time!
- According to Allied Market Research, the men’s personal care market is expected to hit $166 billion by 2030.
- More male celebrities and influencers—from David Beckham to Pharrell Williams- are promoting skincare brands.
- Social media platforms like TikTok and YouTube have thriving communities of male skincare enthusiasts and educators.
What was once considered “too feminine” is now being recognised as essential self-care. Yet, despite the growth, many men still hesitate. Why?
The Reasons the Stigma Still Exists
1. Outdated Gender Norms
Let’s face it—some corners of society are still clinging to outdated definitions of masculinity. The idea that skincare is “girly” persists, especially in cultures or communities that place a high value on traditional gender roles.
2. Lack of Representation
Even today, walk into a beauty store, and you’ll see aisle after aisle of pastel-coloured products targeted at women. While brands are slowly becoming more inclusive, the skincare industry still lacks sufficient male representation, making it hard for guys to find products or routines they feel comfortable adopting.
3. Fear of Judgment
A lot of men worry about what others might think. “Will my friends think I’m vain?” “Is it weird to wear eye cream?” The fear of mockery or emasculation often outweighs the desire for better skin.
Why Skincare Is Not Just About Looks—It’s About Health
Here’s the kicker: Skincare is healthcare. It’s not just about vanity—it’s about maintaining the largest organ in your body.
✅ Prevents Premature Ageing
Fine lines and wrinkles aren’t exclusive to women. Daily moisturising and SPF can slow down the effects of aging for everyone.
✅ Reduces Acne and Skin Irritations
Due to higher testosterone levels, men often produce more sebum, which makes them more prone to breakouts and blackheads. A solid skincare routine can help manage this.
✅ Protects Against Skin Cancer
Men are more likely to die from melanoma than women. Using sunscreen daily isn’t just smart—it’s lifesaving.
✅ Improves Confidence
Clearer, healthier skin can significantly boost self-esteem and professional presence.
How Men Can Start a Skincare Routine (Without the Fuss)
You don’t need a 12-step K-beauty routine to start seeing results. Skincare for men should be simple, effective, and consistent.
Here’s a basic skincare routine for men:
🧼 1. Cleanser
Use a gentle face wash (not bar soap) twice a day to remove dirt, oil, and bacteria with our Rejuvenating Blossom Fig & Vanilla Body Wash.
💧 2. Moisturiser
Apply a non-greasy moisturiser like our Rejuvenating Blossom Fig & Vanilla Body Lotion after cleansing to keep your skin hydrated and prevent dryness.
☀️ 3. Sunscreen
Every. Single. Morning. Even if it’s cloudy. A broad-spectrum SPF 30+ protects against sun damage and ageing.
🌙 4. Optional: Night Serum or Eye Cream
Want to go the extra mile? Use a serum with ingredients like niacinamide, retinol, or hyaluronic acid to target specific concerns like dark circles, acne, or fine lines.
Final Thoughts: Real Men Take Care of Their Skin
The idea that skincare is “just for women” is not only outdated—it’s harmful. Men deserve to care for their skin without shame, hesitation, or judgment.
Whether you’re a high-powered CEO, a gym enthusiast, or a student juggling classes, your skin matters. Skincare is not a luxury. It’s a basic, essential part of overall wellness.
So, let’s drop the stigma, break the stereotypes, and normalise skincare for men once and for all. Because taking care of yourself? That’s not soft—it’s smart, strong, and incredibly masculine.